Apollo Bay Seafood Festival Brand.

We worked closely with the Apollo Bay Seafood Festival marketing team, to reposition them from a small, local community event to an annual seafood festival. One which dishes up world-class seafood, sourced locally, from the people of this beautiful coastal town. The brand uses the strong graphic shapes and colour palette found in the International maritime signal flags. It also takes this one step further and borrows the visual language by using the specific flags to represent the abbreviation of ABSF.  The identity was the perfect fit for a brand which lives and breathes in the small harbour village.

Work done at Principals.