Lovacado branding

Our strategic brand territories inspired Lovacado. A name that captures the warm and fuzzy feeling you get when you take some time out to enjoy the food you love. There’s still an energy and modernity to the name (and a sly reference to the ‘avo’ vernacular), but ultimately this calls to the love-love bond consumers have with their avocados, in a short and punchy way. Our visual identity celebrates the pleasure and specialness of the avocado lifestyle.